Scents that don’t attract

Not all fashion is designed to attract. Maybe you’re making a statement, trying to blend in, or simply maximising comfort.

The difference in style between Billie Holiday and Billie Eilish, Jane Fonda and Jane Goodall, John Wayne and John Boyega, Jamie Oliver and Jamie Lee Curtis, make it clear that the reasons we have for personal style vary tremendously.

Many people consider perfume to be purely a tool of seduction. But if we thought of fashion like that, imagine how garish and uninspiring the world would be.

Wear something purely for yourself and see how it makes you feel.

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